Leveraging your calling into organizational intentions
Branding

Project Brief

Design the intention and the brand for a fictitious non-profit organization that engages in the field of water:
. water literacy (education)
. water & social justice (gender equality). water & culture (appreciation / art / imagination)
. water & ecology (biodiversity / climate change / indigenous & emerging technologies)
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Each group member chooses a role:
. Recorder
. Materials Manager
. Reporter
. Facilitator
. Timekeeper Ground rules: Mutual respect, active listening/note taking, equal time to talk, empathy
Clarify techniques for group decision making at the beginning: consensus, compromise, authority, majority

Project Overview

Entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT
You are a group of 4–5 students with similar calling intentions to collaborate on a branding project.

Brand Calling Intention